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Heads of Service

Peterborough City Council has three heads of service within Children’s Services. They are responsible both for ensuring their own area is performing effectively, and for working together so that children’s services as a whole is joined up and working well. They work in partnership with the Head of Service for Disability Social Care 0-25 Service, which sits within Adult social care.

The Head of Service is both operational and strategic, with each leader gaining a good overview of how the service is working as a whole, the difference it is making around the city and how they can make changes to improve things further.

All the heads of service see the personal support of their teams as a core element of their role. They always make time to talk to individual team members about specific cases or any other issues affecting them.


Sasha Long, Head of Service, Disability Social Care 0-25 Service.

Since qualifying as a social worker in 2005, Sasha has worked across a variety of service areas, including Intake and Assessment, Safeguarding, Children in Care and Disability Social Care.

Sasha has worked for Cambridgeshire County Council since 2012, and in 2021 her role was expanded to become the Head of Service across both Cambridgeshire and Peterborough Disability Social Care 0-25 Services.

Sasha is committed to delivering the wider SEND agenda, providing high quality services, supporting families to Prepare for Adulthood, and ultimately improving outcomes for children, young people and their families across the two Local Authorities.


Myra O’Farrell, Head of Service, Corporate Parenting 

Since qualifying in 1990, Myra has always worked within children’s social care. Most of her career has been in management and quality assurance in local authorities across the country. She brings this experience with her to the role of Head of Service for Corporate Parenting.

Myra chose to work with Peterborough City Council because of its innovative approach to social work delivery. She works closely with her team managers to improve outcomes for the children in the care of Peterborough.

Sam Nour, Head of Service, Family Safeguarding

Since qualifying in 1993, Sam’s experience has been working with children from the beginning, of their journey. Working as a social worker and a manager in Early Help, MASH, Assessment, Child Protection, Children in Need, Children in Care and Adoption. Throughout his career, Sam has supported a number of Local Authorities to make significant improvements in their service delivery for children, young people and their families.

Sam’s passion has always been working with children and young people, and thrives in achieving good outcomes for them. He achieves this by ensuring that social workers and managers have the appropriate tools to support them in achieving best outcomes for children and young people. In addition, Sam has a creative strategic thinking in utilising resources within the community and within the council to support our operational staff in delivering good services.

Jenny Goodes, Head of Service, Integrated front Door & Assessment

Jenny has responsibility for MASH, EDT and the MET HUB for both Peterborough and Cambridgeshire County Councils and responsibility for the Assessment team which covers Peterborough only.

Jenny has previously been a Head of Service for CIC, Care Leavers and Children with complex needs in Peterborough.

Since qualifying in 1987 Jenny has worked in safeguarding teams in various roles undertaking child abuse investigations and working with complex cases involving court processes and permanency planning. She came to Peterborough as an Agency Team manager in 2011 and made the decision to stay permanently after finding a staff group that were resilient and dedicated and culture that was committed to making changes to improve outcomes for children and families.

Within my role I strive to be clear and communicate with staff the vision for the service and engage them in working out how we are going to improve our offer to children and their families. I am passionate about safeguarding children and working with families to ensure that they do their best to enable their children to remain in their care. I strive to be an inspirational leader and to support staff to perform to the highest standard.

Jenny Goodes